142 of 167 people found the following review helpful
The best social media book out there,
This review is from: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) (Paperback)
I've read and reviewed a lot of books on Social Media and this is the first one I've given five stars. It's that good.
I'm a marketer, specializing in the digital realm and I've become increasingly annoyed at the self proclaimed Social Media Experts (SME's) out there. Most are full of hot air and sell snake oil. This is not the case with Dave Kerpen.
This book is clearly written with great examples by someone who has a vast knowledge of this area. Even better, he uses examples of his actual work within the book for us all to learn from (most social media books don't). Each chapter also ends with exercises for you to start considering how to implement the concepts into your business.
There are two aspects that separate this book from the rest. 1. Dave comes at it from the point of the user receiving the marketing and 2.Dave can easily be found on all social media sites giving out free advice, using the methods he describes in the book to grow his readership and business along with it. He walks the walk.
While I don't agree with every element of the book, my quibbles are not worth your time. Just understand that this book is worth purchasing.
I will be suggesting it to everyone I work with that suddenly wants to enter the social media space, but isn't sure why.
Disclaimer: I received a review copy of this book from McGraw Hill.