33 of 36 people found the following review helpful
Great handbook on design thinking,
This review is from: Sketching User Experiences: Getting the Design Right and the Right Design (Interactive Technologies) (Paperback)
If you're interested in ways to improve the process of design and design thinking, this is a book for you. The theme is sketching for design but the underlying idea is really about a better design process. I found it extremely practical and thought that the early chapters did a good job of conveying both the creative and business aspects of design...something most design books I've read don't discuss together. If you're a designer, this book should be in your library. If you're in business and design plays an important role in your product or service, this book should be in your library.