Customer Review

5.0 out of 5 stars Everyone can find 20 seconds of insane courage!, April 2, 2012
This review is from: You Are The Logo: Get Visible And Attract Clients To Your Business (Paperback)
Common sense led me into this book. Who else but the entrepreneur is the logo for her business? I certainly felt that way when I started my business. Adams takes this unique idea, with lots of backup examples and research, to the level way beyond start-up. The emphasis on my story in determining my logo resonated with me. He talks about the magnetic attraction created when you get the logo that matches you and your business. "Customers and clients... build better relationships with you... not brands." That statement captures a lot of the message in this book. He convinced me in the first section that I should change the way I market my business. I might not fit into the celebrity approach to establishing my logo; but he offers namesake, spokesperson, expert, philanthropist (one I explored when I first started my business), mini-celebrity, and icon. In the second half, he told me how to do it: speak, write, advertise, publicize, associate, publish and engage.
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