0 of 1 people found the following review helpful
Good book about WOM, practical and easy to understand,
Verified Purchase(What's this?)
This review is from: The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point (Hardcover)
The seven principles of WOM Marketing is a good book about WOM, it's practical and easy to understand. It clearly states the importance of targeting the right group for a WOM campaign.
(1 customer review)