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2 of 2 people found the following review helpful
5.0 out of 5 stars Practical Guidelines for Any Business Owner., April 22, 2012
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This review is from: RETAIL TRUTHS - THE UNCONVENTIONAL WISDOM OF RETAILING (Paperback)
This easy to read book captures one's attention quickly with catchy headings, as well as interesting anecdotal examples, illustrating the many lessons covered by these "truths. " I purchased the book, after finding an interview with the author in our local newspaper, and read the book quickly in a few hours. During the next weeks, though, I found myself going back and rereading sections of the book and sharing with others as the import of the information began to filter through. The many topics have been great conversation starters. The section on Acquisitions with topic headings as "Buying market share is often cheaper than fighting for it" and "The value of an acquisition is often not the store itself" prompted lively discussion and insight into some of the growth opportunities being presented in the current depressed marketplace.

While the title of the book is Retail Truths the information within is a great reminder to any business striving for longevity in a fast paced, changing environment and additionally provides business owners, new and old, with practical guidelines and hands on examples that demonstrate how adherence to basic business principles can be the lynch pin to long term success. The simple to follow style results in a book that can be referred to easily, again and again.
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