23 of 23 people found the following review helpful
Good Basic Advice,
This review is from: The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line (Paperback)
I've sold crafted items off and on for many years and can't help but wonder how much better I would have done had I known the information in this book. Chapin does a great job informing the reader about things such as determining the cost of goods, pricing items, identifying the competition, navigating through the business side of selling crafts, and selling in various venues available to crafters today including Internet stores like Etsy.
I like that the author keeps the tone of the book upbeat and conversational as she sticks to the facts about the craft business. Chapter topics include basic business practices, branding your business, marketing, making connections in the crafting community, using blogs to promote your craft, advertising and publicity, and using marketing networks and social media. Also covered are the pros and cons of venues for selling such as craft fairs, online stores, brick and mortar stores, and other selling opportunities.
The tips on how to create a good craft blog and taking photos for using online were helpful. The author includes the advice of successful crafters as well as that of experts in specific fields such as an accountant's general advice on what can be deducted as an expense when filing taxes, etc.
Although this isn't a detailed business book and won't address every issue one might encounter in running a business, it is one that will answer basic questions specific to the craft business and minimize having to learn from mistakes. I've learned a lot and look forward to implementing the ideas for more success in selling my own creations.
I received a copy of this book from the publisher for review but the opinion of it is my own and wasn't solicited. If I didn't like the book, I would say so.