6 of 7 people found the following review helpful
Don't Waste Your Time or Money on This Lame Book!,
By A Customer
This review is from: 360 Degree Selling: How To Sell Biotechnology Products (Pharmaceutical Selling) (Paperback)
This book is a joke! First of all, it is overly expensive for an 86 page paper back that is triple spaced and written in BIG type. Secondly, there are numerous spelling, grammatical and syntactical errors on each page which are not only distracting, but also rob the author of any credibility or authority. Thirdly, the book reads like a high school term paper. There is little if any substance found in this book. I knew relatively nothing about how to sell bio tech products before reading the book, and I basically know very little after reading this book. The author claims that this book "leaves no stone unturned" yet the book only touches superficially on a few topics. The book is chock full of useless information. For example, one of my favorite parts of the book is on the last page, in the chapter titled "Knowledge of Territory", under the subheading of "Offer Assistance" where the author says,
"When you make calls on customers, go the extra mile and offer assistance. Ask your customers, `is there anything else I can answer for you?' Look for opportunities here, "I happened to hear your receptionist say that the printer needs a new toner cartridge, would you like me to pick up one for you?'"
I am not kidding you. That is absurd to suggest offering to pick up a toner cartridge. This is just one example that brilliantly illustrates just how lame this book really is.
Please, don't waste your money on this poorly written book!
I would have given the book 0 stars if that were an option!
(14 customer reviews)