Customer Review

15 of 19 people found the following review helpful
5.0 out of 5 stars You Had Me At "Business Plans Suck", December 2, 2010
This review is from: Never Get a "Real" Job: How to Dump Your Boss, Build a Business and Not Go Broke (Hardcover)
I had the good fortune of getting a pre-release copy of Scott's book... and gotta tell you, it is totally my style. He is "in your face" but he cares. This book is the kick in the ass to take the business idea you have been pondering and make it into a real (successful) company. Here are some of the must read parts:

1. Start on page 82 - Scott explains the trap of a traditional business plan, and why the goal to get it exactly right is by design impossible.

2. Then when that chapter gives you the slap in the head, jump back to the beginning and read this whole book, twice.

3. Read page 32, the "your not special" section. Now, while I argue you have special talents and experienced, that combined DO make you 1 in a billion, the fact is Scott is right.... you have to work yourself to the bone. Period.

4. Check to page 102 - 105, Scott gives a a cool analysis of the people to avoid when partnering. He categorized the personality traits that dictate a lot of cash but bring little value.

5. I like the break outs too... like the one on page 207 about becoming a Google superstar. While it could be argued to be "basic knowledge", I noticed I was only doing about 1/2 of what he suggested. These tips serve as a great check list.

Overall... very well done. Strong enthusiasm and backed by a guy that has been wildly successful... in his twenties. Great book!

- Mike Michalowicz, Author of
The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll.
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Showing 1-1 of 1 posts in this discussion
Initial post: Dec 8, 2010 4:26:30 AM PST
Susan B. says:
Actually, that would be the "you're not special" section.
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Location: Boonton, NJ

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