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Customer Review

8 of 10 people found the following review helpful
2.0 out of 5 stars She doesn't *get it*, June 1, 2009
By 
This review is from: The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market (Paperback)
I bought three books on web 2.0 and social marketing. This was the worst of the three.

First it repeats things over and over, as in the book is 400 plus pages and it could easily have covered what she had s original in about 100 pages, many chapters started of with or stated basically the same thought in different words.

The up side is if you are part of a large corporation it can offer some good insights.

The downside if you are a small company or individual marketer, it's not going to help all that much. Yes some of the big corporation case studies can be transferred to a small company but again between the repetitious nature of the book, cute little acronyms it tries to put forth and lack of scalability the books overall isn't useful.

I was and am very surprised so many people in these reviews feels she *gets it* or that the book is filled with great information. For me it usn't at all enlightening except for a few points. Most of it was information that other books cover in much better detail and with much better understanding.
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Showing 1-1 of 1 posts in this discussion
Initial post: Jun 17, 2009 1:42:19 PM PDT
George, What are the other three books?
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