1 of 1 people found the following review helpful
The business book you'll read for pleasure,
This review is from: BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants (Hardcover)
I loved reading this book--and I loved the way I could read it. Much of it I consumed in 15-minute chunks, and I came away with lots of good info every time. That's a sure sign of well-presented material. Since business overall is in recession recovery mode now, it's more important than we probably realize to take this "playful approach," as Andrea calls it, to branding. There's a slew of good ideas in this book, and you'll probably come up with some more of your own as you read it. Andrea also does a great job distilling key messages from sources such as the Harvard Business Review. I think every department in a company can benefit on some level from reading--and enjoying--this book.
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