14 of 17 people found the following review helpful
Newsjacking Is Now Critical to Content Marketing,
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This review is from: Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Kindle Edition)
First off, this is a two hour (at most) read. Short, actionable chapters packed full of case studies.
I think what I like the best about this book is that most marketers will think that newsjacking is not possible. David Meerman Scott explains that it is completely possible, if you have a real-time mindset within your organization or business. I enjoyed the read and took 3-4 tangible action items away from the book that we are looking to execute now in our business.
For small businesses...this is a critical read and can show you how to get a leg up on the competition with your online content creation and content marketing strategies. For larger brands...watch out. Newsjacking will disrupt your business. You better make sure you ditch the long-term communication processes you have so that you can keep up with the little guys. Time to market with your content makes all the difference for newsjacking to work.
All in all, another helpful DMS book...possibly his best.