16 of 17 people found the following review helpful
More About the "Why" than the "How",
This review is from: No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Hardcover)
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As an independent author working with a extremely small, almost non-existent marketing budget, I was hoping this book would be a stream-lined, no-nonsense book on HOW to use social media. Although this book does offer some suggestions, the main focus on this book is on persuading the reader for that his or her business actually needs to be using social media. It does do a great job where this is concerned. This book is loaded with facts and figures on WHY every business should be using social media and the ways that social media can help your business.
What I found lacking, and what I was really looking for, was a clear-cut guide to HOW to use all the available social media. Don't get me wrong, the authors do offer some tips and points in this area, but overall this book is not a guide to HOW to use social media to your advantage. Also, this book is more geared towards bigger businesses, not the struggling author or mom and pop business. This is not a knock on the book, but merely my opinion on the contents of the book. The book itself is well-written and I'm sure, a good resource for businesses who know very little about social media and need the facts for their marketing. It was simply not what I needed or had hoped it would be.
So, if you are looking for a book which gives you the down and dirty facts on WHY you should be using social media, along with some good points and tips, this is a great place to start. If, on the other hand, you are looking for an easy to follow outline of HOW to use social media to your advantage, this may not be what you are looking for. A good book, but not what I needed. 3 Stars.
Bohdi Sanders, author of the award-winning bestseller, Modern Bushido: Living a Life of Excellence
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Initial post: Nov 22, 2011 8:51:16 AM PST
Jason G. Falls says:
Thanks so much Bohdi. Don't disagree with you at all ... this book was more of a strategic planning guide for social media, not a how-to guide for the tactical tools. I'm sorry if it appeared to be such, but you nailed it with your review. It serves a purpose and we're honored you saw that!
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