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Customer Review

144 of 156 people found the following review helpful
2.0 out of 5 stars Tough to read, July 2, 2010
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This review is from: The Four Steps to the Epiphany: Successful Strategies for Products that Win (Paperback)
I had high hopes for this book. I have listened to the author speak, and while I disagreed with some of his hypotheses (such as startups don't need QA), he brings valuable experiences to his view on startups.

Since I am a direct target of the book (CEO of a startup), I was hoping that I would walk away with as many sparks as I did from reading the Innovator's Dilemma. Unfortunately, I found the book, for me at least, often struggled with getting the point across.

This book raises some very good points about the downfalls of waterfall process, and how the Agile processes for engineering apply equally or more so to marketing and sales. There are some excellent points throughout about how the CEO and other key execs need to validate the market and pivot in order to get to success.

But, there is certain snarkiness to the book that detracts, and I often felt that the material was extremely wordy. I didn't get to "aha" moments along the way. I often judge management books by how many pages I mark to follow up on, and whether I want my team to read the book. In this case, I marked two pages for follow up, but can't recommend it to my team.

There are some important pieces of information, but it is so much work to get to them.

The book is at its best when it is going through case studies, showing organizations that survived or failed, and missteps they made along the way. I wish the book had far more of such case studies in it, since for me at least, I found them much more valuable for showcasing the ideas.
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Showing 1-2 of 2 posts in this discussion
Initial post: Apr 30, 2014 8:05:34 PM PDT
mach5 says:
[Customers don't think this post adds to the discussion. Show post anyway. Show all unhelpful posts.]

Posted on Mar 8, 2016 11:20:39 PM PST
Marshall S says:
So what books do you recommend to your team?
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