Customer Review

264 of 280 people found the following review helpful
4.0 out of 5 stars Overall a GREAT camera with just a couple minor misses., March 15, 2013
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This review is from: Nikon COOLPIX AW110 Wi-Fi and Waterproof Digital Camera with GPS (Camouflage) (OLD MODEL) (Electronics)
A little background, I am a professional photographer and have been taking photos for the past 30+ years. I typically shoot only with Nikon camera's and lenses, but for this purchase I did look at other brands.

Let's start with what makes this a GREAT camera:
* Excellent build quality - the look, feel, weight and attention to build details (seams, fit/finish, quality of components) is Excellent
* The wide availability of shooting modes (underwater, close-up, portrait, night +16 other modes) will satisfy even the picky pro user, but the "Easy Auto Mode" is awesome for the average user that just wants to pick up the camera and take a picture.
* The built in Wi-Fi and GPS features were easy to use and setup.
* IMHO, one of the first truly rugged point & shoots on the market. Freezeproof, Waterproof & Shockproof. Of course with limitations, but still a VERY rugged camera that can take some abuse.
* I've taken about 100 pictures so far and am seriously impressed with the quality of the pix and how well the camera does in low-light situations.
* Nikon has a Wireless Mobile Adapter Utility app that is pretty cool. I've used it to automatically upload pix right to my iPad. Clean, easy and flawless.

With the GREAT also comes some shortfalls. Not a whole lot IMHO, but enough to ding it ONE star
* You have to print out your own manual. Sure, a quick start guide is included, but this is a serious feature rich camera and as such, there should be a printed manual to help you gain familiarity and skills. My concern is that the average user is not going to print out the huge PDF manual to learn about the awesome feature set. Which means the camera doesn't get used to nearly it's broad capabilities.
* While the 3" OLED display is beautiful, it is a scratch magnet. Nikon should include a screen protector at this $350 price point.
* No included memory card, another shortfall at this price point IMHO. The camera does have 21MB of internal memory so you can shoot right out of the box, but even an 8GB card would have been a big plus.

Overall, I really love this camera. A great set of features and usability. The price point is a bit steep, but if you are the type of user that is very hard on your camera or you like to dig into the different features and modes and actually use them, then this is a perfect camera for you. I have a dedicated video camera, so I have not used that feature more than twice. But the times I did, it was easy to use and the HD quality was impressive.

A close to 5 STAR camera, but for the price point I felt that Nikon could have included a few extras. But you cannot go wrong with the build quality or the picture quality - those features are truly 5 STAR.
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Tracked by 2 customers

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Showing 1-6 of 6 posts in this discussion
Initial post: Mar 15, 2013 4:35:59 PM PDT
Larry says:
Hi, u said u looked at other brands on tough camera. Do u have some comments on Panasonic TS-5, or Olympus WG-3. They do not come out yet, but from the specs, does Nikon AW110 excel them all? How about underwater IQ? Thanks!

Posted on Feb 22, 2014 6:08:48 AM PST
Mauro Primo says:
Thank you, B.Boyd for a good, easy to read review. About the user manual not supplied in paper form: I tend to agree with you, since I do like the booklet, and have conserved all of them over the 40+ years. It is also true, that not all the information is vital for the operation of the camera, and one can select the topic(s) of interest from the excellent list of key features displayed in the PDF version provided in the enclosed CD reference manual, and print out the specific pages, no problem.

Posted on Feb 23, 2014 7:19:57 AM PST
Mia says:
Couldn't you cut down an InvisiShield (like for a phone) for the screen? That's what I'd do!

In reply to an earlier post on Feb 23, 2014 8:33:37 AM PST
Last edited by the author on Feb 23, 2014 8:35:15 AM PST
B. Boyd says:
Yes, and I did that after I saw how sensitive the back glass was. Just wished Nikon would have used a more resilient glass on their "rugged" model. As a general follow up, I am still VERY pleased with this camera and would re-purchase in an instant if I were to lose this one. It is in my car 24/7 and has helped me capture some great images that I would have missed if I had to set up my pro gear. I have dropped this camera a couple of times and not a dent and NO damage to the camera or usability.
Still a 4 star camera, as I think Nikon really jipped the consumer by not printing out the manual. This camera is soooo feature rich, but the average consumer won't know this without digging DEEP into the CD manual. I would have prefered to pay an additional $3-5 just to have a small book type manual.
But it is still a DANG good camera and more than fairly priced for it's feature set.

In reply to an earlier post on Mar 6, 2014 12:23:02 PM PST
Can you also download pics without wifi? On a cruise that would be really helpful

In reply to an earlier post on Mar 6, 2014 2:30:50 PM PST
B. Boyd says:
YES, I'm sure you picked up a memory card for your camera. Just buy a card reader for your laptop (if your laptop doesn't already have one built in - most Mac's do) and download your pix via the card reader. Depending on what OS you have, the instructions are different. But both Windows & MAC have native picture programs. If you need more info, just post another Q and I will gladly help out.
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