Another Must-Read from Godin,
This review is from: Linchpin: Are You Indispensable? (Hardcover)
Seth Godin is a genius. There's no two ways about it. He has an uncanny ability to get at what's wrong with our current business culture and recommend ways to position yourself -- and your company -- for success.
In this, his latest book, he takes on the idea of the artist. Artists, he says, are not those who work merely in clay, paint, and ink: Anyone can (and should) be an artist in their field. Artists can be marketers, salespeople, CEOs, accountants, and garbage collectors. What separates artists from workers is their passion and their desire to effect change in those they come in contact with.
The big message I got is that my job is to create art -- to generate (in my case) writing that changes others. I need to "let my little light shine" and be a problem-solver, and therefore I will make myself indispensable.
While I love everything Godin has written in this book, I disagree with his avowal that you can't teach people to be leaders or artists. I think he could have written a much stronger book by giving detailed examples of those he believes are artists in their own areas. He mentions many examples, but he doesn't go into a great deal of detail -- it's a mere introduction. I'd like to hear more about how people became artists (according to Godin's definition) in a variety of fields.
Also, the end of the book was quite repetitive. Instead of a cohesive theme, it felt like short blog posts over and over on the same topic, repeating what had already been shared. I would remove the last 100 pages or so and replace them with case studies of remarkable artists.
In any case, this -- like all of Godin's books -- is a must-read. It will change you, if you let it.