43 of 50 people found the following review helpful
What my MBA didn't teach me, but my Graphic Design did!,
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This review is from: The Buying Brain: Secrets for Selling to the Subconscious Mind (Hardcover)
I thought that I would get a much better lesson in neuromarketing then what I had already discovered in "Buyology". What I got were my graphic design classes presented back to me, with a few added words. There was really nothing new uncovered/discovered in this book that most seasoned marketers haven't known for decades (watch Bewitched!). However, if this book was simply validation of that stuff, then it did its part. I was very disappointed that this book didn't go where no other book on the subject had gone before. Coming from Pradeep (the self-proclaimed neuro-guru) it could have been his "Competitive Strategy". It is certainly not that at all, it is another everyone-can-be-a-marketer-even-neuroscientists book. I am sure there will be many that find this book interesting, fascinating even, (based on some of the other reviews), but trust me, you already know more than what you'll ever learn in this book. By the way Pradeep, you need to explore your pages 178-180 deeper, this is the rabbit hole!