2 of 2 people found the following review helpful
Read the Appendix and Notes at the back,
This review is from: Influence: The Psychology of Persuasion (Paperback)
This book is written by an academic who has researched firsthand by infiltrating many companies and observed car salesmen, waiters and noted down the tactics they used and he uses many references to support his work. So, his work is solid academic research.
It's easy to read with nice opening stories that we can all appreciate (having probably experienced some of them as well). It also provides practical advice on how to guard against the misuse of such tactics against us.
I would wholeheartedly recommend it to people in business or marketing as well as anyone who doesn't want to get conned by hardsale or confidence tricksters.
Read the notes at the back as there are quoted a few more examples and references for you to do more research and reading.