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Customer Review

1 of 1 people found the following review helpful
1.0 out of 5 stars Worst Christmas Movie ever, November 25, 2012
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This review is from: Christmas Town (DVD)
It's been said before, but the boy is soooo obnoxious. He runs off and disobeys his mother through out the movie. It seems insane that a wealthy banker would become a short order cook in a dive diner. The auto mechanic is rude, and the setting is like any other small town with touristy looking people in shorts. It is not what I picture as "Christmas Town", as it looks like it's 75 degrees outside. Someone told Patrick Muldoon that it's cute to not ever comb your hair. I had to look away...
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Showing 1-2 of 2 posts in this discussion
Initial post: Mar 4, 2014 8:16:06 PM PST
Ann says:
Adding to my review. I can't believe all the 5 star reviews of this movie. It's impossible because the movie is so bad. I looked one up and the reviewer only reviews DVD's and they are all five stars. Hmmmm

In reply to an earlier post on May 15, 2015 1:38:44 PM PDT
Last edited by the author on May 15, 2015 1:42:05 PM PDT
You're right -- they're fake, paid reviews.

You can spot the fake reviewers because they...

* Post 10 to over 100 "reviews" all on the same day. Yup, I actually found someone with over 120 "reviews" posted on the same day.

* They're almost all 5-star. (Sometimes they'll sprinkle a few 1-star reviews for non-client products, to give the illusion that the 5-star reviews are real.)

* They say almost nothing. When you post over 100 reviews a day, you can't write much. Often the review is as simple as "Five stars" or "Loved it."

* They might say something specific to indicate they've seen the film, but their comments, while specific, are unrelated to the film. Instead, they'll talk about their family, or something generic about the film that they read off the product description (e.g., "I bought this movie for my uncle, who loves westerns." Or "Parker Posey is a great actress." Or "I love horror and this really fit the bill.")

* Fake reviewers usually have a "Verified Purchase" tag. This is because the marketing companies give them a product code so they can order the item for free. This makes the fake review (they hope) seem legitimate.

Sadly, everyone's doing it. It seems most major studio films now have tons of fake 5-star reviews. It's part of the studio's marketing budget, and done routinely.

I tried to buy a bathrobe on Amazon, but EVERY bathrobe had tons of fake 5-star reviews, so I couldn't judge the merits of the robes. I went to a bricks & mortar store instead. Vitamins too are laden with fake reviews. Fake online reviews have become a regular part of doing business.

Amazon should really clean up all these fake reviews. (Yelp is also full of fake reviews, and Barnes & Noble, and I suppose many other sites.)
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