83 of 104 people found the following review helpful
Now is the time to embrace your weird,
This review is from: We Are All Weird (Hardcover)
Seth Godin's latest is a little book with big ideas about how to live your life. For marketers and business owners, it is also a wakeup call for how to reach buyers of your products and services.
Seth argues that the one-size-fits-all mass market is dead. But you know that already because you probably don't listen to top 40 radio or watch the evening news. This idea of the end of "normal" is essential to work because if you're selling ads at a top 40 station, work probably isn't much fun these days. Embrace the weird and it can be!
I love this quote from the book: "The epic battle of our generation is between the status quo of mass and the never-ceasing tide of weird."
Weirdness takes many forms. When everyone else is carrying nylon computer bags and sporty backpacks, weird people insist on an "old-fashioned" leather briefcase (guilty). Many people think it is weird to go to over 50 Grateful Dead concerts and own recordings of hundreds of their concerts (also guilty).
Is it weird to spend six hours on a beautiful Saturday afternoon in a dingy rec room playing Dungeons and Dragons? To collect chewing gum wrappers and own over 2,000, with examples from over 50 countries? To read instead of watching television? To ride a bike instead of driving?
The weird is us. And the weird is you. (What would they think if they knew?!).
In other words, weirdness is a huge market. I'd argue that unless you sell a commodity product - like paperclips - that you need to embrace the weird buyer in your marketing efforts. Heck, there are animal shaped paperclips and colored paperclips and huge paperclips so even commodities can be marketed to the weird.
Mass = Normal. Weird = Rich.
You can read "We Are All Weird" in an hour. Or savor the book in small bites over a day (as I did). It is an important book with a very simple idea. Yet so far, only true weirdos really understand the implication of these ideas for life and work.
Now is the time to embrace your weird.
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Showing 1-5 of 5 posts in this discussion
Initial post: Nov 25, 2011 1:47:12 PM PST
What's weird is using the medium of a book review to brag about being a Dead Head, and to attempt to make people feel inferior if they can't finish the book in an hour. (Guilty)
Posted on Jan 10, 2012 4:22:21 AM PST
Anthony J. Phipps says:
What's weird is how David M. Scott absolutely loves (5-star) every book he's ever read. At least according to is 10 page review history.
In reply to an earlier post on Jan 10, 2012 6:58:31 AM PST
David M. Scott says:
Anthony -- I explained that in my bio. I'm just too busy to read books I do not like. (I do not finish more than half of the books I begin). And I refuse to review a book I do not finish. So the only books I end up reviewing are those I like a great deal.
In reply to an earlier post on Jan 10, 2012 6:59:47 AM PST
Last edited by the author on Jan 10, 2012 7:00:24 AM PST
David M. Scott says:
Roadhunter - Certainly not my intention to brag or make people feel inferior. You are reading too much into a simple book review.
In reply to an earlier post on Sep 2, 2013 1:06:24 PM PDT
I like being normal - so maybe I AM "weird." I can make up my own mind about what ideas/products appeal to me. I drink ordinary Folgers coffee made in a regular Mr. Coffee machine; voluntarily drive the speed limit and wear my seatbelt (I'm safety conscious); don't do yoga in the nude (or at all); and probably weirdest of all, I'm happy.
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