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Customer Review

112 of 122 people found the following review helpful
5.0 out of 5 stars THE self-publishing compendium by a Dynamic Duo!, December 10, 2012
This review is from: APE: Author, Publisher, Entrepreneur-How to Publish a Book (Kindle Edition)
"APE" is the how-to compendium for today's self-publishers.

Authors will find APE an indispensable resource. Guy Kawasaki passes along his publishing experience in his "no-s***ake," but affable manner. Imagine having an extremely successful uncle in the publishing biz who also has a tech-wizard pal (co-author Shawn Welch) of digital publishing magic. Fortunately for us, this dynamic duo decided to share their publishing know-how.

"APE's" premise is that publishing is a parallel process "that requires simultaneous progress along multiple fronts." Hence, self-publishers are challenged with how to: market, brand, design, promote, publish, distribute, and finance a book-all at the same time. Oh, and don't forget the time required for actually writing the book. Indisputably, each self-publisher is an: Author, Publisher and Entrepreneur.

Reading "APE" is like taking a condensed survey course in publishing; it addresses the range of topics that authors must know about self-publishing. "APE" covers aspects from the existential question of "Should I write a book," to advice on how to create foreign language versions of your book, to guerrilla marketing techniques, and ideas for financing.

Traditional publishers have long prided themselves on their art form and on their discernment abilities. Readers have come to expect and appreciate their expertise. APE's tactics and techniques will enable self-published authors to deliver to readers books that will meet these time-honored and well-justified expectations.

Kawasaki and Welch challenge self-publishers to take up the mantle of "artisanal publishing"--where authors who love their craft must dedicate the time and resources to "control every aspect of the process of from beginning to end." If authors engage this philosophy, their books should have a much improved chance on separating themselves apart from the chaff of the expected two million new titles that are expected to hit the English language market in 2013.

"APE" admonishes that self-publishing isn't easy or a way to get rich quick. But if you want a realistic, tactical, and, relatively, slim (300-pages) self-publishing guide that is profuse with handy resources and links (which actually work--this reviewer checked them) on how to do it right, then APE is the go-to guide for you.

An additional remark from the reviewer:

"APE" should be on every author's desk or e-reader right along with "The Chicago Manual of Style" and "The Copy-editor's Handbook." As with the latter guides, it is one that you will refer to often as you find your way in today's era of the Wild, Wild West of Publishing. It also addresses the particular formatting hurdles that non-fiction writers must clear when self-publishing.
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Tracked by 3 customers

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Showing 1-10 of 10 posts in this discussion
Initial post: Dec 10, 2012 9:31:41 AM PST
Excellent review. My purchase is next. Thanks Chanticlear.

Posted on Dec 10, 2012 11:56:00 AM PST
After reading Chanticleer's engaging review, I added "APE" to my Christmas wish list! A place is already reserved for it on my bookshelf, right next to "The Chicago Manual of Style" and "The Copyeditor's Handbook."

In reply to an earlier post on Dec 10, 2012 1:16:04 PM PST
Thank you Marion for your positive feedback!
I believe that your purchase of APE will be a great investment in your writing career.
All the Best! Chanticleer

Posted on Dec 10, 2012 3:05:01 PM PST
Even those of us who are already published can always use advice from the experts. Thanks for the recommendation.

Posted on Dec 10, 2012 3:05:33 PM PST
Kate Vale says:
Looks like just the kind of book I could use...

Posted on Dec 10, 2012 7:07:46 PM PST
DiWrites says:
Hooray! There really are people who actually understand all the layers of a writer's challenges. I've taken every class and workshop I could over the years to learn what I hope to have in one place - in APE. How convenient this will be. Next stop ... ordering department!

Posted on Dec 10, 2012 10:12:11 PM PST
This sounds great! After reading the review I may pick it up for my mother in law. She wants to write a book this would be perfict!

Posted on Dec 11, 2012 10:18:22 AM PST
Anna E says:
Wow, thanks for the quick review and thoughtful recommendation. Perfect timing with the Holidays coming up and many of us still looking for that perfect gift idea for an aspiring writer friend. Thanks Chanticlear.

Posted on Feb 1, 2013 4:52:05 PM PST
The authors have done a tremendous service to all of aspiring authors and publishers. Thanks, guys!

Posted on Feb 25, 2013 9:29:20 AM PST
Even though I sell above average numbers of books-it is worth going back to study the basics of Indie Publishing. I recommend all Indie Authors do this from time to time.
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