2 of 2 people found the following review helpful
At Last it's finally here!,
This review is from: Digital Fluency: Building Success in the Digital Age (Paperback)
Makice and Briggs are two very bright guys. I am so pleased to see the final version of their work in print form. I reviewed the work in progress material about 6 months ago and thought it was brilliant. The final version available here is even better. Having worked in business for 25 years I can really see the value that these ideas will bring to businesses. As a marketing educator and researcher I think many of these concepts will be standard material in marketing communication courses prospectively. Enjoy.
(5 customer reviews)