0 of 1 people found the following review helpful
Moves quickly, packing lots of facts and examples inside,
This review is from: Priceless: The Myth of Fair Value (and How to Take Advantage of It) (Hardcover)
I picked this book up after an NPR interview like a few others, and it's the most comprehensive book on pricing factors I've had the pleasure of reading. The pace of the book is fast, moving from one topic area to another. I found that to be a strength of the book, as to not get bogged down with any one concept and circle around it rather than just getting to the point. It also has numerous examples that include the academic individuals who conducted the research (such as Dan Ariely) and their results. This allows you to explore everything further outside of the book itself. The index, notes, and sources section at the end have been very helpful to finding things again when I pull this book off the shelf for a refresher.
I couldn't have been happier with this book, so much so, that I actually emailed the author directly to thank him for his research and work. That is a rare behaviour from me.