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Customer Review

4 of 5 people found the following review helpful
2.0 out of 5 stars Deyan Sudjic starts his book oblivious of the real world and in this book oblivious of the real world., September 13, 2009
By 
This review is from: The Language of Things: Understanding the World of Desirable Objects (Hardcover)
I searched this book for some sort of social value or usefulness. Unfortunately with the exception of a few buzz words and concepts that are secondary to what he's trying to say, there is nothing of any meaning in this book.

The author Deyan Sudjic starts his dissertation with the complaint; he bought an Apple Computer because it was cute and fruity. Later he finds that the cute and fruity is not functional. So he buys an Apple because it's black and flat. Later he finds that the black and flat doesn't mean it's functional.

Throughout the book he cites other people that buy things because they're fruity or black and flat. He makes the point that people are duped into things because they're fruity or black and flat such as money, cars, lamps, clothing, and whatnot that they are usable. He suggests that people collect things because they're either kitsch or have nostalgic value or have some other elusive quality that is irrelevant to the function.

He wraps up the book written in late 2008 with "what depression?" Everything seems as though it costs just the same, everybody still buys just the same stuff, and who would ever dream of a car company shutting down for 30 days over Christmas. This goes to show that he is still living and a fruity, flat black world.

We learn nothing of any value from this book. Even his speculation that the red around the radiator a black car is based on the red dot on a Walther PP K is stretching it a bit.

Helvetica [Blu-ray] ~ Gary Hustwit
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Review Details

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Reviewer

Bernie
(TOP 1000 REVIEWER)    (COMMUNITY FORUM 04)    (HALL OF FAME REVIEWER)   

Location: Arlington, Texas

Top Reviewer Ranking: 665