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Customer Review

4 of 4 people found the following review helpful
5.0 out of 5 stars Reveals the Hidden Dimension of Media Manipulation, September 21, 2002
This review is from: Influence: The Psychology of Persuasion (Paperback)
This book is usually marketed toward people in advertising as a powerful guide to influencing the minds of the target group. Ironic, because the author boldly denounces the use of these tactics in marketing and aims to educate the common consumer so they can recognize and resist these common psychological ploys. Anyways, reading this book revealed for me a hitherto invisible dimension of subtle manipulations occuring everywhere in my environment. You will never look at any sort of advertising - be it print, television, radio - again the same way, and you will give profound thanks to the author for pointing out the sinister tactics frequently employed by those who want something from you (usually money).
After reading this book and digesting the material for a few weeks I began to notice that not only trained marketers but everyone seems to use these tactics in everyday interpersonal relations. It is almost as if we have an innate, yet unconscious, understanding of how to apply these principles to manipulate others into giving us what we want. I was so intrigued that I wrote a paper on this phenomenon for a critical thinking class. Utterly fascinating!
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