3 of 3 people found the following review helpful
if you read this book you will know why reviews like this matter,
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This review is from: MicroMarketing: Get Big Results by Thinking and Acting Small (Hardcover)
DISCLOSURE: I don't currently work with Greg but think he's a swell fellow.
Great premise, great book. This isn't just another business book. It's not about the framework that will solve all your challenges or the latest and greatest business process. It's about building your business through the very real and very human actions that make great businesses tick. It's about the humanity that drives the world that is social business.
Greg is a prolific blogger and a fantastic presenter and it shows. Easy to read, featuring refreshingly new and human case studies, this is a must read for anyone sick of the same old talking points and ready for inspiration.