14 of 15 people found the following review helpful
"The Big MOO" Gets a Big BOO,
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This review is from: The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable (Hardcover)
I can't stand self-help books in which the author does no more than serve up a laundry list of ideas with no coherent thread. "The Big Moo" takes this one step further by having 33 authors (not properly credited) each serve up one item for the laundry list. Seth Godin said he did not identify which author wrote which chapter "because it makes it easier to read the book as a whole, to avoid being interrupted by the noise your brain makes as it shifts gears from one voice to another." What nonsense! Just because the author of each chapter is not identified does not mean there is a common voice from chapter to chapter. Each chapter is unrelated to the others and there is no development from one chapter to the next. "The Big MOO" gets a big BOO!
P.S. I wanted to give it zero stars but that's not allowed.