8 of 13 people found the following review helpful
Good, but wish it contained more on social media,
This review is from: New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development (Paperback)
While I enjoyed the book and found it quite helpful in many regards, I was disappointed that there wasn't more information on using social media for prospecting purposes. The author did touch on his own Twitter and blogging experiences, but I would have liked to see more details and ideas on how to use Facebook, Twitter and the like. Given the widespread use of these tools in today's business landscape, I found it somewhat surprising that the use of these tools wasn't covered in more depth.
Overall, I found the book to be a worthwhile purchase - as a small-business owner, it definitely gave me some great ideas on how to craft a more compelling story to get the attention of potential clients. As an added bonus, it was actually well-written and entertaining - nice bonuses in a business-oriented book. The author obviously enjoys his work and it shows on the page. Some more detail and concrete examples of social media campaigns would have been nice, though.
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Showing 1-3 of 3 posts in this discussion
Initial post: Oct 6, 2013 11:36:43 AM PDT
Hugh O'Donnell says:
John Jantsch of Duct Tape Marketing has great information and his books are available on Amazon. Subscribe to his newsletter. You'll also find that John is very responsive to comments and emails. Great source of info on social media marketing, and always current or ahead of the curve.
Posted on Jan 10, 2014 6:10:21 PM PST
Last edited by the author on Jan 10, 2014 6:12:22 PM PST
Social media for small business is just to big to be covered in depth in a sales book
As a small business owner who is also "Trained" in social media marketing, you are better off paying someone who Knows what they are doing.
Social media is HUGE and can really be a great platform (especially for lead generation) but unless you know what you are doing, you are going to waste your time AND your money.
You would never have someone without training handle your sales, your production, or your taxes...well, I would hope not.
Posted on Mar 12, 2015 12:05:04 PM PDT
Utomo P. Widjaja says:
Social media is important. I hope the author add this on next version. To make it better book
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