28 of 31 people found the following review helpful
The most exhaustive book on pricing with real world, non-academic concepts,
Verified Purchase(What's this?)
This review is from: No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity (Paperback)
I was very impressed how detailed this book goes into pricing strategies. I was surprised how much psychology is in this book and how it affects buying decisions, and more importantly, profitability.
I first learned about 'business' in an academic environment by studying economics during my MBA program. Unfortunately many of the macro concepts taught in academia, do not always reflect the realities of buyers decisions in the real world at the micro level.
This book delves deep into how pricing affects your customers' perceptions and how discounting can increase sales in the short term, but may also decrease customer satisfaction, loyalty, and referrals in the long run. This is only one of many concepts in the book.
Price elasticity is a fascinating subject especially when explained with the interesting stories and examples in this book that will help you apply them to you and your business.
I recommend this to any business owner, or other marketing strategists to use with your clients. The amount of value in this book will be paid several times over with your business, or your clients' companies.
Tracked by 1 customer
Sort: Oldest first | Newest first
Showing 1-1 of 1 posts in this discussion
Initial post: Feb 5, 2013 1:38:42 PM PST
Is this book any good for professionals who sell a service (legal, medical, financial advice)? Or is it just for business owners who sell a physical product?
‹ Previous 1 Next ›