44 of 50 people found the following review helpful
Piques the interest for a future science,
This review is from: The Meme Machine (Hardcover)
This book is a little too ambitious. Although Blackmore does not succeed in making the case for a science of memetics, she does a fantastic job trying to. With things like "Campbell's rule" and copying of instructions vs. copying of the product, she makes some good conceptual headway. She provides some good behaviorist insight on true imitation as a potential basis for memetic theory. The speculative field of memetics has yet to pull all the threads together, though Blackmore does a very good job setting the stage. I think the field as a whole could use a lot more immersion in cognitive science beyond the interesting forays of Daniel Dennett("Darwin's Dangerous Idea" highly recommended). I think the cognitive roles of language while not overlooked, could use more attention. In this vein I recommend to those interested to read "Philosophy in the Flesh" by George Lakoff and Mark Johnson, after you finish "The Meme Machine."
The Meme Machine reads very well. It doesn't leave me seeing how memetics will get from here (speculative) to there (real science), but it leaves me thinking that there must be a way. Blackmore backs up her own ideas with some good scientific background, but doesn't lay any real empirical foundations for a science of memetics. I think until we have a better idea of the neurological organization underpinning our conceptual thinking that foundation will not appear. For some possible headway on that, again I suggest you read "Philosophy in the Flesh" after you read "The Meme Machine." I think perhaps both of these books may be converging on some similar problems from different perspectives.
I think Blackmore sets some goals that are entirely too ambitious, and fails to achieve them. Instead of laying a foundation, she merely piques our interest. Don't let that stop you from enjoying "The Meme Machine." It is very interesting. Read this book. You will be glad that you did.