29 of 32 people found the following review helpful
Completely Updated & Revised,
This review is from: Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Paperback)
This 4th edition of the small business marketing classic is completely updated and revised as of 2007. The new edition is as relevant today as its original edition was over 20 years ago. The added e-marketing tips (advertising, blogs, podcasts, etc.) are accurate and useful. If you're a small business owner and have not read this book, you need to order it today. I just finished an MBA marketing class, and the theories that we studied are covered in Levinson's book in plain English--I wish I had read it before the semester began!
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Initial post: May 17, 2013 9:29:18 AM PDT
Some reviewers say that the ideas in the book require a fairly sizeable marketing budget. I will be marketing a guitar lesson studio soon, and I need very cost effective (and cheap) ideas for that. This is not my first studio, but it is my first to start from scratch. My problem will be reaching enough clients in a city of 15,000 to build student clients quickly and turn it into a word of mouth business that will provide a living over the next 3 years. Not exactly a typical business, and many wouldn't call a 1 man show a real business. Will this book help me? Or do y ou recommend one that might?
In reply to an earlier post on Jul 2, 2013 9:34:09 AM PDT
J. Locke says:
Guitar lessons in a city of 15,000? That's a challenge no matter what you advertising budget is, IMO.
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