2 of 2 people found the following review helpful
Guidance from GA familiarity to expert knowledge,
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This review is from: Advanced Web Metrics with Google Analytics, 2nd Edition (Paperback)
I found this book very useful. However, it is best for people who are familiar with the basics of web analytics and at least somewhat familiar with Google Analytics. This book is not a starter guide, though it does contain many helpful step-by-step instructions. Instead, it guides the reader to understand the richer, deeper data points one can get from Google Analytics. Along the way, the author points out the subleties that differentiate a person familiar with GA from an expert-level user.
For example, when setting profile filters, it is best practice to only set one include filter. Watch out for the reverse logic which means each data entry must match *every include filter*. An easy mistake to make. The book is loaded with little call out boxes that highlight these important points. This makes it easier to skim and find something you read and not remembered exactly where it was.
As a sidenote, I also own a Kindle, and while I love taking it with me when I travel, I find it harder to go back to find specific points (even with the search feature) than using the hard copy. I know own two copies of many analytics books (hard and soft copies) for this reason!