32 of 33 people found the following review helpful
Excellent magazine for those who want to start a first business,
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This review is from: Entrepreneur (Magazine)
I have read this magazine on and off for a several years and wanted to add my 2 cents. Yes, the magazine does have many ads for business opportunities. But this is exactly something I want to read and evaluate, the marketplace of business opportunities. Many of these are franchise opportunities, which is exactly where the first time entrepreneur should start. The articles are generally well written and many will obviously be useful, but not all. The value of each article often depends on where you are in the business creation process. It was not until I read the E-Myth Revisited that I understood the value of these franchises. This magazine slices and dices the franchises by many metrics to help you find one where you are most likely to both succeed and be happy. The magazine is easily worth more than the price to any person seriously starting or building a small enterprise. Hope this has been helpful to the entrepreneurs out there.