229 of 253 people found the following review helpful
Brilliant authors, less brilliant editing
, October 30, 2012
This review is from: The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company (Hardcover)
I have no doubt that this book is written by really cool people, who actually know what they are taking about.
Running a small startup myself, I however would never find time to actually read a book this size - let alone filling out the 42 different checklist at the end. This book suffers, from what we in Europe would call what could be translated to the "American texbook disease". You guys are paid per word when you write stuf, and that shows.
So please Blank & Dorf - next time look to your friend Osterwalder (Businews Model Generation) to se how you can make deep insights easy acessible. I have have no doubt that you're brilliant people, but either you haven't done the Customer Development yourself this time - or startup owners are just not the intended customer.
If you could write something quickly accessible (i.e. shorter), i would be happy to pay the same amount - or even more for such a book. - Just to give you some customer feedback :-)
Best Regards (and I mean it)
Uffe Thorup Thomsen
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