7 of 7 people found the following review helpful
Gen BuY: Accurate and Interesting,
This review is from: Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail (Hardcover)
As someone who is classified as "Gen Y" I had the desire to read this book to see if the conclusions were really true and if my habits fell in line with other people in my generation. Not only did I realize that I am a typical "Gen Y" consumer but I also was able to glean information about why I do the things that I do, make the purchases that I do and how outside influences dictate my shopping.
Truly a great book that would be interesting to anyone that falls under the "Gen Y" category, or any company that is interested in marketing/selling to this demographic. Having a sales background as well (although not one that exclusively markets to Gen Y) it assisted me in understanding the thought process of potential purchasers.