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5 of 6 people found the following review helpful
5.0 out of 5 stars Innovation Mastermind Knows How to Out-Innovate Your Competition, October 3, 2011
This review is from: Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition (Hardcover)
Length:: 3:07 Mins

Obviously, proven practices are not dumb. But sometimes we lock ourselves into this cage of thinking, "This is the way it must be done." And that just kills innovation.

Stephen Shapiro's Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition takes a look at some of the best practices formed over many years. And yet, we are America. We are innovators. And we cannot be tied down by things like this.

So, Shapiro introduces us to:

OVERVIEW: Innovate the Way You Innovate

Tip 1: Not Survival of the Fittest--Survival of the Adaptable
Tip 2: How Can You Avoid Becoming a One-Hit Wonder?
Tip 3: Asking for Ideas Is a Bad Idea
Tip 4: Don't Think Outside the Box; Find a Better Box
Tip 5: Expertise Is the Enemy of Innovation

PROCESS: Challenge-Driven Innovation

Tip 6: The Difference Between a Pipeline and a Sewer Is What Flows Through It
Tip 7: The Goldilocks Principal
Tip 8: There is No Such Thing as a "Know-It-All"
Tip 9: What Did Edison Get Wrong About Innovation?
Tip 10: What Do Cisco, LG Electronics, and GE Have in Common with American Idol?
Tip 11: To Compete or Not to Compete: That is the Question
Tip 12: Crowds Are Better at Eliminating Duds Than at Picking Winners

STRATEGY: Innovation Strategy and Customers

Tip 13: Lessons From Indiana Jones
Tip 14: Your Market Research Sucks
Tip 15: Be the Aspirin for Your Customers' Pains
Tip 16: Innovate Where You Differentiate
Tip 17: Ever Notice How "One Size Fits All" Never Really Fits All?
Tip 18: Best Practices Are (Sometimes) Stupid
Tip 19: Simplification Is the Best Innovation

MEASURES: Innovation Measures and Motivation

Tip 20: Motivate Like Maslow
Tip 21: You Get What You Measure, but Will You Get What You Want?
Tip 22: The Performance Paradox
Tip 23: Time Pressure Kills Creativity
Tip 24: Failure Is Always an Option
TIp 25: View the World Through a Different Lens

PEOPLE: Organization, Leadership, and Culture

TIp 26: Hire People You Don't Like
TIp 27: Why the Pyramids Are One of the Seven Wonders
Tip 28: The "Top-Down" Philosophy Should Be Left to Convertibles
TIp 29: Use the Reality TV Show Model
Tip 30: Get Your Knowledge Workers Doing Knowledge Work

CREATIVITY: Techniques for Stimulating Creative Thinking

Tip 31: Encourage Employees to Get on Their Soapbox
Tip 32: The Shortest Distance Between Two Points Is a Straight Line
Tip 33: Someone Else Has Already Solved Your Problem
Tip 34: Adapt Your Product to a Different Environment
Tip 35: Don't Put the "No" in InNOvation
Tip 36: How Can You Make the Impossible Possible?
Tip 37: Stand in Someone Else's Shoes
Tip 38: Innovation is Child's Play
Tip 39: Sometimes It's Logical to Be Illogical
Tip 40: Predict What the Competition Will Do Next

Appendix A: Technologies That Enable Innovation
Appendix B: Discover Your Innovation Style

Shapiro shows us how to get to those parts of our minds where we're just locked in convention. He takes us there and shows us several different ways to flip it on its head and make it make total sense. He gets you to be more productive and has a knack of evoking this thought from his readers: "How in the world have I missed this all along?"

You will do things differently, and you will be so much better for it with this book.

One of my favorite examples in Best Practices Are Stupid shows how to innovate your own products by looking at other products. Shapiro tells a story of walking around his house trying to see other products and how they could be used to make toothpaste more innovative. So he walks into his bathroom and looks at, of all things, shampoo and conditioner. He asks himself, "What if there was a conditioner of toothpaste? Something that enriches the teeth after you've finished cleansing?" He just unlocks your mind to things like this.

Everyone, thank you so much for watching and reading my review. Now create and INNOVATE!

(In your innovation quest, I'd also highly recommend Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates and Brainstorming and Creativity Software - Thoughtoffice Innovation Suite - Mac OSX - Windows XP-7.)
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