4 of 4 people found the following review helpful
Best book to read about the business process,
This review is from: Against the Odds: An Autobiography (Hardcover)
I've read many books on business, having started and now running a successful business for 12 years, this book describes EXACTLY what it is like to start/run your own business. There are a host of books out there on the theoretical aspects of business, i.e. business plan, financing (blah blah), however they don't touch on the essence of this completely nerve racking, friendship killing, desperate struggle of a process. Starting a business, is not a journey it's an odyssey. Reading Dysons book takes you along for the ride. I can't say this book is for everyone, simply because so few people choose this direction to follow and succeed, but if you do, this book should be read many times. It will also give hope to the person of average intelligence, as I believe, Dyson conveys he is not a genious, he simply doesn't give up, ever.