Customer Review

5.0 out of 5 stars Excellent, engaging story with important insights that can make the difference., June 26, 2014
This review is from: All In Startup: Launching a New Idea When Everything Is on the Line (Hardcover)
All In Startup; Launching a New Idea When Everything ia on the Line is a fascinating new business book by Diana Kander.

This book is both a strategic risk assessment and a clever depiction of how developing a real market-scale understanding of prospective customer's issues is the prerequisite action for a new business to achieve it's potential by developing actual problem solving products/services.

The book sets Owen Chase, the founder/CEO of a failing bicycle manufacturing business with Samantha Donovan, a successful entrepreneur/venture capitalist as two players at the World Series of Poker in Las Vegas. Through the high stakes poker and a bit of romance, Owen's business problems surface and Sam's experience gets revealed at moments of desperation and triumph. Through it all, Owen comes to learn just how important the right approach to customer development really is. This is an informed set of business lessons wrapped up in a very interesting story.

If you are looking to start a new business I highly recommend this book. If you are interested in poker strategy, this book is a very fun read. If you've ever gotten in trouble with your wife after just befriending another woman, you'll laugh, you'll cry and you'll appreciate this story. And, if you decide to play a bit of poker or have an idea for a new venture, good luck!
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4.9 out of 5 stars (98 customer reviews)
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Location: Madison, WI USA

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