3 of 5 people found the following review helpful
I now have an amazing difference map for my business that I didn't have a few hours ago,
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This review is from: Difference: The one-page method for reimagining your business and reinventing your marketing (Kindle Edition)
I bought this book the moment I read the email from Bernadette telling me it was ready. I was excited because Bernadette's two previous books and her regular emails inspire me. Now just a few hours later (and the time flew) I have a difference map for my business that has greatly clarified some missing bits.
The online case studies of completed maps were a great help. I recommend not looking at them until you have read the book.
Bernadette writes in a clear, no nonsense style and tells wonderful short stories.
I also loved Bernadette's explanation of the difference between being different and difference. Very powerful and has helped me greatly to being able to explain the differencemaking aspects of my own work.
In this book are the new P's of marketing.