Customer Review

17 of 23 people found the following review helpful
3.0 out of 5 stars Hype in a bottle?, April 10, 2009
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This review is from: Revolution in a Bottle: How TerraCycle Is Redefining Green Business (Paperback)
This was an interesting book and in many ways Mr. Szaky's mission is an inspiring one. That said, the book itself is light on content and heavy on irrelevant details. I think it would be enough if we all agreed that Tom Szaky is a really cool cat and then that was the end of it, freeing him up to deal with the real issues that are at stake here. Instead, be prepared to have your nose rubbed in it for the duration of the read.

Mr. Szaky's business model is an interesting one and he should be commended for what he has accomplished. One does wonder, however, if he is simply offering a cheap get-out-of-jail-free card to industries whose behaviors could and should be aggressively regulated by the state.

The cover of the book is cleverly designed to be folded and taped into a mail-in envelop that the reader can use to send his own collection of detritus to Mr. Szaky to be upcycled into a prom dress or a napsack or whatever. Unfortunately, the publisher saw fit to make sure that the book was supplied with two covers so that the reader could participate in the revolution without defacing the book itself, thus duplicating the environmental impact of this particular book cover and nullifying the underlying argument. This might be an appropriate metaphor for much of the environmental movement in the U.S. today--easy choices that look good and feel good but that don't, in the end, make a very significant dent in the underlying problem. Hopefully Tetracycle does better than this in their other business practices.
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4.2 out of 5 stars (12 customer reviews)
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M. Bearce
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Location: Buenos Aires

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