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16 of 18 people found the following review helpful
4.0 out of 5 stars Delivers Marketing "Weapons" for Authors, April 2, 2010
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This review is from: Guerrilla Marketing for Writers: 100 No-Cost, Low-Cost Weapons for Selling Your Work (Guerilla Marketing Press) (Paperback)
"Guerrilla Marketing For Writers" offers proven, non-traditional marketing tactics to help authors sell their books before and after publication, based on the "The Fifteen Most Important Marketing Secrets":

1. Content that delivers
2. Commitment to a marketing program
3. Investment in your marketing campaign
4. Consistent marketing
5. Displaying confidence
6. Patience with your marketing plan
7. Using an assortment of marketing strategies
8. Understanding that profits come subsequent to the sale
9. Providing convenience for customers
10. Adding an element of `amazement' to your marketing
11. Measuring the effectiveness of your marketing campaign
12. Involvement with readers
13. Interdependence between you and your alliances
14. The technology and skills to promote
15. Consent from the people you market to

The authors begin with an overview of how the publishing industry works and then delve into the most powerful weapons in your arsenal for selling your book:
* You
* Your Networks
* Word of Mouth
* Viral Marketing
* Platform
* Talks
* Tours
* Publicity

The book details 100 low-cost and no-cost marketing strategies including: your elevator speech, TV, radio, and print interviews, satellite tours, media/speaker's kit, press releases, strategic alliances, webcasts, giveaways, surveys, reading and discussion groups newsletters, articles, audio, and video. Each strategy is accompanied by "guerrilla tactic" tips, such as this one related to business cards, "Double the width of your card and fold it in half, so you have four sides for information. And if you leave it flat - voila! - it's a bookmark."

The authors intersperse real-life "war stories" throughput the text and include an information-packed resource section with a Sample Media Kit, a Publicity Campaign Timeline, a detailed Publicity Questionnaire, and a list of the Top 100 Markets in the U.S. For authors needing a few more marketing "weapons", "Guerrilla Marketing for Writers" delivers.
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