Customer Review

35 of 37 people found the following review helpful
5.0 out of 5 stars The best business book that tells it like it really is!, January 29, 2005
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This review is from: Winning Through Intimidation (Mass Market Paperback)
I love reading success books. I have read alot of them in my time, and I have a pile of the very current success books on my night table, ready for me to start reading them as soon as I get to them. Yes, I love reading these books, but I have learned to take the advice these books give with a grain of salt. Most of these books are filled with the "serve the customer" and "give the other guy what he wants and he'll give you everything you want" philosophy. This philosophy sounds good in theory. However, out in the real-world business jungle I have found that by the time the other guy gets what he wants he has forgotton your name!
Then along comes Robert Ringer with this classic book. Unlike all the other success books I have ever read, this book tells it like it is. Ringer points out in this book that whether you and I like it or not, the world of business is not played on a nursery school playground. It is played in a brutal jungle where the name of the game is to finish with the most chips(money) in your lap. You either accept this reality and play the game to win,or get out of the business game altogether.
Ringer also takes on the two cornerstones of most success books--"postitive thinking" and "working hard". Ringer's philosophy demolishes these two traditional theories.
If you're used to positive thinking, new-age, give and give to the other person and hope you're going to be paid in the end kind of book, then Winning Through Intimidation isn't for you. However, if you're tired of losing, buy this book and read it ten times.
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Location: Saint George, Ut United States

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