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This review is from: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Kindle Edition)
David has done it again! This brand new edition of New Rules of Marketing & PR is a great, valuable read, full of practical and important advice for all practitioners at all levels of their career. (It's even a great read for the casual consumer to understand how media cycles work, and marketers are reaching out to them with their messages.) With updated case studies and refreshed commentary, David has proven once again why he is the go-to authority in this new world. You won't be disappointed. I certainly wasn't! A need to have on any business bookshelf; a MUST have on any marketer or PR professional's.