2 of 2 people found the following review helpful
"Must Read" for inventors,
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This review is from: Conquering Innovation Fatigue: Overcoming the Barriers to Personal and Corporate Success (Hardcover)
I read Innovation Fatigue cover-to-cover in 1 sitting. My firm consults with a lot of inventors and entrepreneurs, and I've been recommending this book to each of them before they head too far down the road. The value proposition to inventors/entrepreneurs will become evident within the first couple fo chapters, but many larger corporations will benefit from the principles shared in this book as well. I've lost count with the number of companies that have a "Not Invented Here" culture that I've come in contact with. The NIH chapter alone is worth putting this book in your library.
2009 seems to be a year with very few "gotta have" breakthrough products that consumers are racing to claim to put under their trees this season. The stores are full of products and variations of products from previous year, with the only differentiation being price. Competing on price alone is a "race to the bottom" - only "innovation" will rescue corporate profits and increase top-line revenue, and "Innovation Fatigue" provides a roadmap of the routes to take, and detours to avoid, to be successful in the years to come.
Intellectual Property (IP) is the currency of the 21st century, and "innovation" is the key ingredient to any IP recipe. The authors of Innovation Fatigue clearly have a deep and profound understanding of this principle, and have pulled their insights together in a way that an individual inventor to a CEO of a Fortune 500 company can understand and put into action. Well done!