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Customer Review

303 of 332 people found the following review helpful
2.0 out of 5 stars For venture capital seekers and corporate employees only, December 1, 2006
This review is from: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (Hardcover)
Wow, I am going against the grain here. I picked this book up with a lot of hope. I only met disappointment. The books premise says a lot, leading you to believe that this is a know-how of starting companies and organizations - any types. And in a sense this is somewhat true. But this book is not geared for smaller companies. In fact the book is structured and designed only for those seeking venture capitalists and/or those who are already in the corporate world and want to start their own company. Basically, for those companies geared more towards technology.

Because of this I was very disappointed. Additionally, the tables were almost all useless and the exercises were a big waste of time. Exercises such as "Look up the background of these entrepreneurs" or "Go to eBay and look up this item" or "Fill in the blank... (where you fill in your mantra)". Even the quotes, although some were interesting, were a waste of space as the book is literally layered with them all over the place.

Again, I am really going against the grain. If you are looking for venture capital or are currently in the corporate world, this book is for you. Otherwise there is very little to learn from this book.

2.5 stars.
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Tracked by 2 customers

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Showing 1-9 of 9 posts in this discussion
Initial post: Feb 24, 2009 4:07:45 PM PST
thanks, saved me the time to read it

In reply to an earlier post on May 7, 2009 8:50:33 PM PDT
Last edited by the author on May 7, 2009 8:50:57 PM PDT
This critic didn't "get it". I would guess that he works for a large corporation and has never started his own company. I have started (and been successful) with four companies, and I am amazed at Kawasaki's insight and simplicity. I laughed out loud 3 or 4 times at the mini-epiphanies I found within the pages. I would advise the critic to find more balance; he may not have enjoyed the many quotes included or the substitution of 'mantra' for Mission Statement, but the content itself - the message - was on target and well presented.

Posted on Jan 11, 2010 6:25:22 PM PST
HuHa says:
I bought this book in the Airport with the exact idea that it would apply to my business and although it has some very good thought provoking knowledge usable in any business it is really for a large corporate environment.

Posted on Feb 23, 2010 12:07:05 AM PST
Z says:
This critic has it exactly right. The readership of the book is not nearly as broad as would be suggested by the title.

Posted on Apr 25, 2011 9:09:54 AM PDT
This review is very helpful as it pin points who the book will help and what areas the author focused on. Those starting an on line venture and seeking venture capital.

Posted on Dec 10, 2011 3:05:07 AM PST
I´ve used Guy´s process to help myself get started as a micro-entrepreneur, led teams from small businesses (10 ppl and less) through the first five steps in the book to create more clarity, focus and momentum and used it to lead a non-business, volunteer based NGO both on a local and national level through a process of re-starting itself, freeing itself from obsolete habits & methods that hadnt worked for years and were keeping it in a downward spiral of growth. This idea that unless I´m looking for VC capital or in a corporate environment the book teaches little of use couldnt be more wrong. It is true however that it doesnt give you precise, detailed intstructions. Rather, I found that it provided me with the principles which if understood and applied give you the ability to successfully chart the course if you´re starting, or fixing the course if you´ve started but found yourself off the path somehow.

In reply to an earlier post on May 3, 2013 7:49:39 PM PDT
What are the 3 or 4 mini-epiphanies? Thanks in advance.

Posted on May 3, 2013 7:51:13 PM PDT
Brian, Have you come across a better alternative?

In reply to an earlier post on Jun 13, 2013 3:32:12 PM PDT
Lily says:
I can see so much wisdom is this book, and that it is so necessary for being on the right path, but I am having trouble because I am very new to the business world, and I was wondering where you can find "precise and detailed instructions" that would compliment this book? Thank you!
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