Customer Review

5 of 6 people found the following review helpful
5.0 out of 5 stars Another winner from Jeffrey J. Fox!, November 28, 2004
This review is from: How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know (Hardcover)
Jeffrey J. Fox wrote one of my favorite marketing books of all time, HOW TO BECOME A RAINMAKER . . . so when I saw his latest effort, HOW TO MAKE BIG MONEY IN YOUR OWN

SMALL BUSINESS, I just had to get hold of it--and devour all 150 too brief pages in one sitting.

Fox has advice here for those starting a business, as well as those who want to stay that way; i.e., in business . . . he shows you in clear language how to "outfox the competition,"

and he makes it surpassingly simple.

But the REAL key is what he writes in his very last paragraph:

"You don't need a lot of things to start a business . . . but you must have one thing. You must have a customer. Go get that customer."

There were several other useful tidbits of information; among them:

Your business exists for only three reasons: to solve a customer's problem, or to make a customer feel good, or both. There are no other reasons for your company to exist. It is every single employee's job, in any company, to directly or indirectly get and keep customers. So,

if you are the only employee in your company, as is often the case, your job is to sell your company's products or services . . . to solve the customer's problem or to make the customer feel good. You are responsible for generating 100 percent of your company's revenues. You are your company's rainmaker!

Boys and girls who worked as paperboys have an edge. So, too do boys and girls who have worked as caddies, cow milkers, lawn mowers, snow shovelers, babysitters, food servers, crop pickers, dishwashers, grocery baggers. Good child labor produces good adult employees.

Customers love getting a little extra. Customers love doing business with companies that are full of fun surprises. Be like the hairdressing salon in Farmington, Connecticut, that lets each customer leave with a single red rose. The pharmacist who calls a mother to inquire about her child's fever stands out, and gets all of that mom's prescriptions. That's marketing. That's loving your customers, loving your company, and building your business.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
 


Review Details

Item

Reviewer


Location: Belle Meade, NJ

Top Reviewer Ranking: 1,411