Customer Review

19 of 19 people found the following review helpful
3.0 out of 5 stars Excellent If You're In a Corporate Setting, July 26, 2012
This review is from: Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively (Hardcover)
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When I requested this book, I was looking for a way to communicate better with those around me, as well as with my customers and readers. I wanted to build a stronger following for my business. This really doesn't have anything to do with that. If you're looking for a book like that, then I would highly recommend you read How To Win Friends and Influence People.

Instead, this is a book about how leaders can develop the skills they need to communicate with their audiences. It's based on a document produced by the Marine Corps called Warfighting. Much of what he says about the Marine Corps is also true of the Army, so his introduction can be taken with a grain of salt. (I remember being told every day that I was an 11B too.)

The book is divided into three sections. The first section, which is half the book, shows leaders how to connect with audiences. The next section, which is one chapter long, discusses planning and implementation. The final section, which also includes a chapter that sums everything up very nicely, shows leaders how to build their skills.

Although I believe this book will definitely be relevant to those who run larger corporations, I also believe that it's a little too academic for my taste. It does contain exercises at the end of each chapter to help with understanding the material, and Chapter 10 is top notch because it does sum everything up very nicely. If you run a business with a lot of employees, or you do a lot of public speaking, then this book would definitely be a good choice for you.
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Location: Salisbury, NC

Top Reviewer Ranking: 30,343