777 of 796 people found the following review helpful
A Superb Text About Influence,
Amazon Verified Purchase(What's this?)
This review is from: Influence: The Psychology of Persuasion (Paperback)As I sit here and write, I wonder why I did not draft this review long before now. I read Cialdini's book about five years ago and have been hooked ever since. It is simply a superb book about influence.
Cialdini believes that influence is a science. This idea attracted me. As a rhetorician, I have always thought of persuasion as more of an art. Cialdini, however, makes a first-rate case for the science point of view. But maybe most importantly, he makes his case in a well-written, intelligent, and entertaining manner. Not only is this an important book to read, it is a fun book to read too.
He introduces you to six principles of ethical persuasion: reciprocity, scarcity, liking, authority, social proof, and commitment/consistency. A chapter is devoted to each and you quickly see why Cialdini looks at influence as a science. Each principle is backed by social scientific testing and restesting. Each chapter is also filled with interesting examples that help you see how each principle can be applied. By the end of the book, I had little doubt that these are six important dimensions of human interaction.
I highly recommend this book to all professionals. It does not matter if you are a manager, sales person, pastor, or non-profit volunteer. The ideas in this book, once applied, will make it easier for you to accomplish your goals. In a video featuring the author, Professor Cialdini even goes so far as to promise that these principles can help you influence the most resistant of all audiences--your children.
With a claim like that, who wouldn't be intrigued?
My advice is to read this sooner rather than later. You will be quite glad you did.
Tracked by 1 customer
Sort: Oldest first | Newest first
Showing 1-10 of 10 posts in this discussion
Initial post: Feb 21, 2007 1:06:22 PM PST
Joshua Drake says:
Why does Amazon not state that this review is for an earlier edition of this book?
In reply to an earlier post on Jun 15, 2008 5:41:17 AM PDT
"Why does Amazon not state that this review is for an earlier edition of this book?"
Because Amazon is quite resistant to telling the truth about the books they sell. They purposely market different books as the same one (combining reviews of books that have little to do each other). As you know different editions are frequently different in content or tone. Amazon doesn't care about accuracy in this. The management thinks all books are the same if they have a similar title. The fact that different authors or entirely different content are common in newer editions is entirely lost on Amazon management.
In reply to an earlier post on Oct 5, 2008 6:39:32 PM PDT
Albert S says:
I am reading Influence: new psychology of modern persuasion, a 1984 Quill version. The content seems not to difference from the one commented by M. A Netzley.
Posted on Mar 14, 2009 5:56:26 AM PDT
K. True says:
Unfortunately, the book to which he is actually referring - "INFLUENCE - (Principles of Ethical Persuasion)" is not available with Amazon. I am trying to figure out how to get a copy of the book and/or CD.
Posted on Mar 28, 2009 8:04:27 PM PDT
Interesting that you recommend the book to people who would make use of it to achieve their goals. I have been recommending it to people to learn how to defend themselves against being manipulated by others! I think everyone should read this. Since I did, I am better able to deal with salespeople, telemarketers and manipulators of all kinds.
In reply to an earlier post on Jun 15, 2009 9:25:59 AM PDT
Sam Vigil Jr. says:
Just compare the review date with the book's copyright date. I always do that when I find a book I'm interested in is several years old and find another edition of the same title. For example, the original was hardcover, and the edition to which this comment is attached is the softcover, copyrighted eight years later.
In reply to an earlier post on Mar 11, 2011 3:06:22 PM PST
Two thumbs up!
"Since I did, I am better able to deal with salespeople, telemarketers and manipulators of all kinds." I completely agree with your statement.
In reply to an earlier post on Oct 13, 2012 4:46:48 PM PDT
[Deleted by the author on Oct 13, 2012 4:47:19 PM PDT]
In reply to an earlier post on Nov 19, 2012 1:12:53 AM PST
Philip Steinfeld says:
Newer edition with an additional, new 8th chapter: Influence:Science and Practice (C) 2008
Posted on Oct 8, 2013 8:20:21 AM PDT
He should have included principle 7: exceed expectations to maintain influence. This is a reasonably good book with some interesting ideas. Unfortunately, with reviews like this, it's easy to be disappointed. For example, the author trots out the old ideas about cognitive dissonance, and explains how people will strive for consistency but doesn't pay enough attention to when this notion fails.
Watch the Trayvan Martin case, how many liberals said a man is presumed innocent and jury verdicts should be respected, and then changed their positions once the verdict went the other way. Conservatives bitterly complain about excessive government spending, but conservative elderly voted for Obama after Ryan suggested some modest changes in Social Security programs. Cialdini's thesis didn't hold, they didn't follow their long-held views, but promptly changed their views to accomodate their narrow self-interest.
So the book is good, worthwhile, but don't pay for express shipping and if your expectations are reasonable, it's a good read.
‹ Previous 1 Next ›