5 of 6 people found the following review helpful
Simple. Actionable. Understandable. Social Media ROI for B2B,
This review is from: Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) (Paperback)
Olivier really gets ROI in all areas of business. If you are a business owner, small or large, then you need to read this book.
It's not about Social Media only, but how businesses apply the basics of ROI to their Plans. This is a walk-through, that is simple for anyone to understand and apply to their current situation.
This is why most businesses fail today. They have no measurable way to know when they reach a target. They have no path to understand what it is they are after and have no idea when they get there.
Read, implement and grow your business today with this information. Olivier does a great job in keeping it easy to read, and understand at most any education or experience level. Even if you own your very own business as many of us do, this sets the tone for running your business like a business with achievable outcomes.
Great work here.