1 of 1 people found the following review helpful
Marketing thumbs up!,
This review is from: Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks (Hardcover)
I really enjoyed this book. The author explains in a very straightforward fashion the principles you should follow to protect your business in hard times. The analysis is complete and it goes from competitive intelligence, to the financial and legal aspects of these situations.