2 of 2 people found the following review helpful
Refreshing, relevant and insightful. A must read for anyone looking to acquire new customers.,
This review is from: New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development (Paperback)
New Sales. Simplified. shines a much needed light on the art of prospecting for new business. Mike speaks from experience and simplifies new business development into a clear and customer-focused framework. Chapter by chapter, the sales experience is broken down, built up and formulated into a logical methodology that will foster success in new business prospecting. Mike sets you up for success with everything from identifying prospects to crafting the ever important sales story to winning the sales call. The questions/issues/challenges I had before reading this book were answered, thoughtfully and practically, within the pages of New Sales. Simplified.